SAN FRANCISCO (KCBS) — Google is planning a revamp of its popular search engine.

KCBS Technology Analyst Larry Magid commented on the rumors that Google is going to do more of a semantic approach meaning trying to better determine what it is the searcher is looking for.

READ MORE: Smash-And-Grab Thieves Hit San Jose Eastridge Mall Jewelry Store; 5 Sought

For example if you were to type in the word, jaguar, Google wouldn’t know if you were referring to a car or a cat.

But Magid said more importantly, rather than just giving you a list of links that when you click on them, it takes you off of Google’s website; they will now try to provide more facts and direct answers.

KCBS Tech Report:

“They’re trying to make their searches more relevant and there are a lot of reasons for this, including keeping people on Google longer,” he said.

READ MORE: Investigation Finds Vallejo Officer's Use of Deadly Force Not 'Reasonable'

KCBS anchor Jeff Bell weighed in saying all it’s going to take is a better algorithm to completely change the landscape of search.

Magid said unlike Facebook, where people have an investment and all their friends are on it, that when it comes to search you can switch instantly.

“I certainly use Bing now and then and like [it]. In fact I think this is going to make it more like Bing,” since Microsoft’s search engine has some of these features Magid said.

Bing isn’t penetrating the market share that Google has, they do have reason to worry, being only one good competitor away from being challenged.

Siri, Apple’s voice activated search engine, poses a serious threat that Google needs to address as well.

MORE NEWS: San Francisco Lights Up GG Park Christmas Tree After Darkest Year of Pandemic

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)