SAN FRANCISCO (KCBS) – As Election Day 2012 draws near, campaigns all over California are making that final push for voter support.

And, Proposition 35 – the hotly debated measure that would impose stiffer penalties in California for human trafficking – is no exception.

READ MORE: Woman Found Dead During Visit With Friends at Home in Rohnert Park

Proponents champion it as a way of ending a despicable practice, but critics say it’s a badly written measure that could hurt the very people it is intended to protect.

Under Proposition 35, penalties would be stiffened (up to 15 years to life) and fines increased (to $1 million or more) for people convicted of human trafficking.

KCBS In Depth: The Battle Over Prop 35:

READ MORE: San Francisco Bayview District Native Unites Faith-Based Community to Help Others

“Too many politicians in Sacramento are just intent on putting out press releases saying that they’re doing something about a problem. They do these teeny little incremental steps,” lamented Chris Kelly, former Facebook Chief Privacy Officer, who leads the Prop 35 campaign. “We wanted to have a comprehensive approach and that takes the initiative process.”

“This particular law is vague and overbroad,” countered Maxine Doogan, an erotic service provider, and one of the leading opponents of the measure. “In Prop 35 we see the expansion of law enforcement practices, which is not a rights-based approach to addressing traffic victims.”

You can hear KCBS In Depth, a weekly half-hour news interview, Saturdays at 5:30a.m. and Sundays at 8:30 a.m. and 8:30 p.m. on KCBS All News 740AM and 106.9FM.

MORE NEWS: San Francisco's 'Mayor of The Mission' Helps Feed People Struggling To Survive During Pandemic

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)