SAN FRANCISCO (CBS SF) – Around a million people are expected to cheer the World Series Champion San Francisco Giants in a parade and civic celebration Wednesday.

“Today’s a big day, especially in a kid’s life,” John Madden told the KCBS morning crew. “Talking about making a memory, where the Giants are celebrating in a parade winning the World Series, being world champions, followed by Halloween. Man, it doesn’t get a heck of a lot better than that.”

It’s the second Giants World Series Champions parade in three years.

Complete Guide To The 2012 Championship Parade

“You have to make a memory. You have to live each one of these things,” the former coach said. “Just the whole story is so good, and it’s good for the whole area. It’s something everyone gets consumed in… This is one that everyone got excited about. People who didn’t even know where the sports pages were got excited about the Giants this year.” (9:05)

Listen to the John Madden segment live weekday mornings at 8:15 on KCBS All News 740 AM/106.9 FM. And catch John’s extra report at 9:15 a.m. Mondays and Fridays during the NFL season.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)