- Ken Lombardi | CBS News

(credit: Blockbuster/CNET)

(credit: Blockbuster/CNET)

(CBS NEWS) – “This Is The End” in more ways than one. After a nearly 30-year run, the Blockbuster corporation officially rented out its final movie ever.

READ MORE: UPDATE: Air Attack, Calming Winds Aid Firefighters Battling Wildfire Near Big Sur; Containment Grows To 25 Percent

On Monday, the now-defunct video chain posted a picture on its Twitter account capturing the last rental, which took place in Hawaii on Friday night at 11 p.m. local time.

This Is The End

(L-R) James Franco, Jonah Hill, Craig Robinson, Seth Rogen, Jay Baruchel and Danny McBride in “This Is the End” (credit: Sony Pictures)

Aptly, the final rental was the Seth Rogen apocalyptic comedy, “This is the End”:

READ MORE: PG&E Still Restoring Power to Over 2,000 Customers in East Bay

Rogen himself was a big fan of Blockbuster, growing up in the days before online streaming services, and he took to his Twitter account to mark the bittersweet occasion:

Launched in 1985, Blockbuster quickly caught on with millions of home viewers, first with VHS rentals (who can forget “be kind, rewind”) before moving on to DVDs in the late ’90s/early 2000s. Video games also proved a big seller, with selections offered on every major console since the original Nintendo. At the height of its popularity in 2004, there were over 9,000 Blockbuster locations. But the rental chain was unable to keep up with newer home viewing alternatives like Netflix and video on demand.

Read more at CBSNews.com

MORE NEWS: San Francisco Bay Area Tops Average Gas Price Per Gallon in the U.S.

(TM and © Copyright 2013 CBS San Francisco, 2013 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2013 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)