CBSN Bay AreaWatch Now
Filed Under:Bicycle Safety, Cyclists, Ed Reiskin, Margie Shafer, Pedestrian Deaths, San Francisco, SFMTA, Sunset District, Transportation, Vision Zero
SAN FRANCISCO - MAY 14: A bicyclist rides his bike down Polk Street on Bike to Work Day May 14, 2009 in San Francisco, California. Over 150,000 bicyclists are expected to participate in the 15th annual Bike to Work Day event that promotes exercise and helps reduce pollution.A bicyclist rides his bike down Polk Street on Bike to Work Day May 14, 2009 in San Francisco. (Justin Sullivan/Getty Images)


SAN FRANCISCO (KCBS)— On Tuesday, San Francisco tallied another pedestrian who was struck by a car and killed, this time in the city’s Sunset District. Just as that collision occurred, a San Francisco Municipal Transportation Agency was meeting on pedestrian and bicyclist safety was underway in another part of town.

The agency adopted the SFMTA Board of Director-approved Vision Zero Policy to eliminate pedestrian and cyclist fatalities within a decade.

“People shouldn’t be getting hurt, let alone killed on our streets,” said San Francisco Director of Transportation Ed Reiskin.

The policy has three elements, which include; enforcement, education and engineering.

“We’ve been working with epidemiologists with the Department of Public Health Reiskin said of their data-driven approach. “We know where the problems are. We know what the solutions are at each high-injury corridor and intersection. Now it’s a matter of implementing.”

Transportation officials work with police to help target enforcement resources. The city is close to securing a grant for ongoing education efforts.

“We’re launching with the mayor’s office a significant public outreach campaign and public service announcements,” he said.

Capital improvements could take years. The framework for the Vision Zero Policy was introduced by Supervisors Jane Kim, John Avalos and Norman Yee.

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