SAN FRANCISCO (KPIX 5) — People in the film in industry are planning a big rally in San Francisco Saturday, calling for bigger tax breaks to make movies in the city.

Already this year, film production in San Francisco is up 10 percent from last year and more is coming, like a Volvo ad that will be out this summer. But the industry says there could be more.

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“When a production is given a tax credit, for every dollar that is credited, more than a dollar is put back into the local economy,” said San Francisco Film Commission Executive Director Suzanna Greason Robbins.

It’s also good for drawing in tourists, said Felix Gehm, a film location manager.

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“Europeans come here because they saw San Francisco on Nash Bridges,” he said.

The California Teachers Union opposes expanding the tax breaks, worried it would take money away from schools.

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