By R. Del Rosario

(CBS SF) – Imagine the ability to personalize your vehicle like you would your smart phone. These days, you are able to control your music selection or take a call, just by the sound of your voice. Far better yet, your vehicle starts up just by recognizing your face. This may soon become a reality thanks to the efforts of Project Mobii.

Project Mobii is the collaboration between Ford Motor and Intel Corp. to develop facial-recognition cameras inside Ford vehicles, set to your specific preferences.

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The Project Mobii software running the vehicle will also allow for access to the vehicle’s systems through your smartphone. Meaning, that if an unrecognized intruder were to enter your car and attempt to drive-off with it, you will be automatically alerted through your cellphone. You will then have the ability to either allow or ban the operation of the vehicle. This may work well for teenagers looking for a joy ride or against car thieves.

“If Project Mobii does not recognize the driver, a photo is sent to the primary vehicle owner’s smartphone. That owner can then set permissions and specify features that should be enabled or disabled,” according to a press release from

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Intel & Ford is not alone in development of interactive vehicles. Apple is at the forefront with “CarPlay,” which integrates your iPhone to select cars. CarPlay is currently available on Volvo, Mercedes-Benz and Ferraris. Google recently revealed an in-car Android system with GM, Honda and Audi.

No word yet as to how soon Intel & Ford will incorporate the new system in their vehicles.

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