SAN FRANCISCO (CBS SF) – The opportunity to cool down following a tense NFC Championship game apparently hasn’t brought Star Seattle Seahawks cornerback Richard Sherman any closer to striking up a friendship with 49er wide receiver Michael Crabtree.

The Stanford alum became the talk of the NFL world after calling Crabtree “sorry” following a game-clinching play in the final moments of the 23-17 Seahawks win. Excerpts from an upcoming Discovery Channel show called American Muscle indicate that he hasn’t changed his mind, despite some backlash.

“It’s just about him, it’s just about Crabtree,” USA Today quotes Sherman as saying on Wednesday’s episode. “It’s not going to be something that goes away. I hope to play him every year for the rest of my career and choke him out. There’s not much else I can say about the subject. Nobody will understand it but him and me.

“I just don’t like the dude…I think he’s sorry,” Sherman says.

Here’s a preview of the show (which does not include the Crabtree comments):

The original comments made Sherman a focal point for the media leading up to the Super Bowl, which the Seahawks won 43-8.