by Brandon Mercer

SAN MATEO (CBS SF) — As if user-generated content wasn’t enough, Bay Area uber-portable camera-maker GoPro’s (GPRO) viral marketing team is churning out awe-inspiring content that can reach more eyeballs than any paid media.  This article itself is proof that it’s working.  Who can resist off-road unicycling off boulders in Moab, Utah’s red rock canyons?

Content marketing is the newest corporate buzzword — make a video tangentially showing someone having a good time or solving a problem with your product, and the product markets itself.  GoPro may have the best possible product and best possible scenario for this practice.

Its YouTube channel has 2,227,775 subscribers alone, and with just over 2,000 videos, they’ve already generated 583,071,284 views. Add one more, if you just clicked that video above.

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Since its initial public offering in June, GPRO has doubled in price to nearly $70. It was up over four dollars on Wednesday.

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https://www.youtube.com/channel/UCqhnX4jA0A5paNd1v-zEysw

 

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