Say it ain’t so! Pabst Blue Ribbon has been acquired by Russian company Oasis Beverages. Along with PBR Oasis also takes on Rainier, Lone Star, Old Style, Colt 45, Schlitz and more, thereby pretty much cornering the market in ironic Americana beer drinking.
Not since Apollo Creed was killed in the ring by Ivan Drago has the United States lost such a cultural icon to Russia!
In a statement by new Pabst CEO Eugene Kashper, “Pabst Blue Ribbon is the quintessential American brand – it represents individualism, egalitarianism, and freedom of expression – all the things that make this country great. The opportunity to work with the company’s treasure trove of iconic brands, some of which I started my career selling, is a dream come true.”
Okay, in an age where brands are crossing more borders, maybe we are overreacting but personally, my inner Patrick Swayze is ready to yell “Wolverines!” and take our PBR Back!
Until then enjoy your fall afternoon at Zeitgeist with your ice cold Pabst Red Ribbon.
Question – When did Pabst win it’s “Blue Ribbon”?
Answer – According to the official PBR history, the beer became “blue ribbon” in 1882.
“Having earned awards at US and international competitions, Pabst begins hand-tying a blue silk ribbon around the neck of each Best Select beer to identify it as a first-place winner. You know, because it was.”