SAN FRANCISCO (KCBS)— The world’s largest software conference is officially underway in San Francisco. Dreamforce 2014 is being held at the Moscone Center October 13-16 and in the tradition of the Salesforce CEO’s previous philanthropic efforts, this year’s convention organizers are launching a campaign to help those in need.
Perhaps to counter claims that some of the biggest and most profitable software companies are taking part in the conference, CEO and Chairman, Marc Benioff has a food-donation component in place in a city that has historically struggled with its homelessness rate.READ MORE: Summer Departs With Sweltering Temperatures; Smoky Skies Draped Over East Bay
“We’re able to give back with this incredible food drive that’s happening for one million meals and I just want to thank Tony Robbins for matching that with one million more meals,” Benioff said.
Each of the estimated 135,000 convention goers has been asked to bring a can of food with the goal of contributing to one million meals in mind.
Also in on the food driver was San Francisco Mayor Ed Lee.
“When the people and employees of Salesforce say, ‘yes’, we can give another million meals; joining Tony. That again, warms our heart,” Lee said.READ MORE: Scaled-Down Dreamforce Marks Major Step In San Francisco's COVID Economic Rebound