By Betty Yu

(KPIX 5) — She’s the makeup guru of the YouTube generation known for creating faces like Taylor Swift, Angelina Jolie and even Barbie.

With 7 million YouTube subscribers and over a billion views, Michelle Phan laid the foundation for success back in college with just one video.

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“I had 40,000 views within the end of week and hundreds of comments from not just women, but people from all over the world asking me how I do things,” said the 27-year-old self-taught artist.

She can be over the top or office chic. And it’s a hobby that has turned into a multi-million dollar, multi-media beauty empire. She landed big deals with Lancome and Google, launched her own makeup line, and started Ipsy — a San Mateo-based makeup subscription service. This week, she’s out with a book.

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“I’m just a living example of someone who followed what I loved doing — being creative,” Phan said. “And that’s something I really touch base on when I’m telling people this is that it wasn’t the money I was chasing after.”The digital superstar didn’t set out to be her own boss. But she always had a strategy.

“My best advice that I give to anyone if you want to build a brand, if you want to go online and become a YouTube sensation is to ask why? Why are you doing this?” Phan said.

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