SAN FRANCISCO (KCBS)— A number of events have been scheduled throughout San Francisco Wednesday as part of something called, ‘#LoveLocalSF Day’. The day began with an appearance by Mayor Ed Lee at the San Francisco-Marin Food Bank.

It’s an effort some would consider self-congratulatory and attempts to show off the city’s attributes, businesses and what organizers consider to be a diverse population.

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“We’re excited about building this movement of love local. We’re excited about the city,” said Lee.

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The all-day event, sponsored by the San Francisco Chronicle includes events all over town. But the mayor spent part of his morning boxing up carrots for the needy at the food bank.

“The purpose of the food banks is to help the needy, to help our kids who might not even be living in the perfect circumstances, helping them get snacks as well as people who are down and out,” Lee said.

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The event’s grand finale party is on the main lawn of the Presidio from 6 to 8 p.m. and will feature live music, entertainment and Off The Grid food trucks.