SAN FRANCISCO (CBS SF) – Twitter’s flurry of moves to engage its users for longer periods of time is resulting in a solid take from a Jefferies analyst.

The client note gives Twitter (TWTR) a buy rating and a $65 price target, lauding the recent moves by the company, including its recently-launched broadcasting video app Periscope.

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Jefferies believes that will help Twitter grab a significant portion of the online video advertising market, which has been led by Google’s YouTube for some time, but faces increasing pressure from other firms including Facebook.

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Twitter had a big first quarter, with its stock rising 40 percent in the first three months of 2015, compared to a half-percent gain for the entire S&P 500.

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Twitter shares were posting a solid gain on the note Wednesday mornign, in spite of the overall market pulling back for the second straight day.