SAN FRANCISCO (CBS SF) — From the street corners to the water coolers — everyone is talking about the 49ers’ new uniforms. It was quite a stunner to see the former red and gold boys all decked out in black and red Monday night when they took on the Vikings.

PHOTOS: Gold Rush Cheerleaders Squad

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There have been studies about the psychology of black uniforms in professional sports. Teams who wear black are often perceived as bad guys, and even rack up more penalties.

(Photo by Ezra Shaw/Getty Images)

(Photo by Ezra Shaw/Getty Images)


“When the uniform is that of a football or hockey player…part of what one becomes involves toughness, aggressiveness and machismo,” wrote the authors of a study at Cornell University.

The comments on social media ran the gamut, although it was hard to hate on them since they crushed Minnesota with 20-to-3 win.

Here’s a sampling — BTW, sick/ dope/ nuts/ crazy = good

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What exactly does ‘fruit by the foot’ look like?

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The Gold Rush the San Francisco 49ers cheerleaders performs.  (Photo by Thearon W. Henderson/Getty Images)

The Gold Rush the San Francisco 49ers cheerleaders performs. (Photo by Thearon W. Henderson/Getty Images)

As for the cheerleaders, everyone was feeling those skin-tight leggings.

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(Photo by Ezra Shaw/Getty Images)

(Photo by Ezra Shaw/Getty Images)

Their gold helmuts don’t match…

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Similarities to another team’s swagger?

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Ummmm not so much…

(Photo by Scott Cunningham/Getty Images)

(Photo by Scott Cunningham/Getty Images)

Suggested ways to improve… Levi’s denim?

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Bahhhhahahhahahhahaha!!!

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Here’s one for old time’s sake…

49ers v Cowboys

(Ronald Martinez/Getty Images)

Your thoughts?


CBSSF.com writer, producer Jan Mabry is also executive producer and host of The Bronze Report. She lives in Northern California. Follow her on Twitter @janmabr.

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