SAN FRANCISCO (KCBS) — Kirk Lombard walks the walk. The guy who says we should be eating more of the small fishes that live in San Francisco Bay carries a lemon in his pocket when he goes fishing, just so he can snack on raw shellfish.

“Even sometimes a little bottle of soy sauce. I pop a couple limpets off the rock and it’s like my appetizer,” Lombard said.

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He runs a community-supported fishery called Sea Forager, a service with subscribers who get a weekly delivery of local, sustainable seafood. It forces customers to try eating lower on the food chain and to consider small species like herring.

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“It would be way better if the human race was taking small fish and eating them. You have to embrace the concept that this thing’s gonna taste like a fish,” Lombard said.

Herring are spawning in San Francisco Bay this time of year, and fishermen are still finding mackerel.

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“In the middle of the winter which is like, has the world gone mad? That’s not a winter fishery here,” Lombard said.