SAN FRANCISCO (CBS/AP) — What appears to be a tongue-in-cheek social media movement to mark June 29 as a day to celebrate heterosexual pride has become one of the day’s top online trends.

Hundreds of thousands of tweets have been sent Wednesday with the hashtag HeterosexualPrideDay.

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The idea of such a day has outraged many. One of the top responses comes from British comedian Dapper Laughs, who rhetorically asked on Twitter , “What’s next, (hashtag)BreathingAirDay?”

Others have flooded the hashtag with gay pride memes and other mentions of support.

The Twitter user who first tweeted it declined to comment to The Associated Press.

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It’s not clear if the account’s intent was serious or satire, but there appears to be no formal heterosexual pride day.

President Barack Obama has proclaimed June as LGBT Pride Month.


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