SAN FRANCISCO (CBS SF) — The online content creators at will be shutting down.

The website will close down on or around July 10, according a message circulated on Tuesday.

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“Media consumption has transformed dramatically over the years and our content initiatives have shifted with business priorities,” said the message.

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The Denver-based news, entertainment and lifestyle network was launched in 2008 and acquired by AXS Digital Group in 2014. Articles were written and submitted by independent contributors. According to the website, it boasted more than 20 million readers every month.

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“Effective immediately, will stop taking any new submissions,” said the message on Tuesday. Contributors were instructed to take steps to preserve their work and assured outstanding payments would be honored.