SAN FRANCISCO (CBS SF) — A man was killed after falling 100 feet off a cliff into the rough water below.

It happened Saturday around 4:30 near Sutro Baths.

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The surf was so dangerous firefighters had to call in the Coast Guard to help with the rescue.

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The man was later pronounced dead.

Firefighters were able to rescue the victim’s friend after she became stranded on the cliff.

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She was not injured.