KCBS_740 NEW YORK (AP) — Comcast plans to launch a cellphone service roughly in the middle of next year and appears to be aiming it at areas of the country where it’s the cable provider.

That could potentially make the cable giant a competitor to Verizon and AT&T for a subset of the country. Comcast has just over 28 million customers.

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It plans to create a service that would run on its 15 million Wi-Fi hotspots and use Verizon’s wireless network, which it has a deal to resell.

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Comcast CEO Brian Roberts confirmed the company’s plans at an investment conference Tuesday in New York.

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