OAKLAND (AP) — Internet radio company Pandora is launching an on-demand music service for $10 a month.
Pandora’s existing service works more like radio. People listen to music on customizable stations. The premium service launching this month will let users choose specific songs or albums and will personalize recommendations based on people’s listening habits. There is also an “offline mode.”READ MORE: 2 Officers Shot, Suspect Dead In San Luis Obispo
The new Pandora Premium offering will compete with Apple Music and Spotify, both of which have given the music-streaming pioneer a run for its money. Spotify has 50 million subscribers, while Pandora had about 4.4 million as of the end of 2016. That’s because most people listen to the Oakland-based Pandora without paying; the company has 81 million total “active listeners.”READ MORE: UPDATE: Crews Near Containment On Grass Fire Burning Near Bay Shoreline In San Rafael
Until now, the Pandora subscription mostly stripped out ads — for $5 a month.MORE NEWS: Rate Hikes Loom After Newsom Expands Drought Declaration To Include Third of California
© Copyright 2017 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.