SAN BRUNO (AP) — AT&T, Verizon and several other major advertisers are suspending their marketing campaigns on Google’s YouTube site after discovering their brands have been appearing alongside videos promoting terrorism and other unsavory subjects.
The spreading boycott confronts Google with a challenge that threatens to cost it hundreds of millions of dollars.READ MORE: 200-Acre Mendocino County Vegetation Fire 20% Contained
YouTube’s popularity stems from its massive and eclectic library of video, spanning everything from polished TV clips to raw diatribes posted by people bashing homosexuals.
But that diverse selection periodically allows ads to appear next to videos that marketers find distasteful, despite Google’s efforts to prevent it from happening.READ MORE: Curry Hits 10 3s, Scores 49 in Warriors' Win in Philly
Earlier this week, Google vowed to step up its efforts to block ads on “hateful, offensive and derogatory” videos. But that promise so far hasn’t appeased AT&T, Verizon and other advertisers.MORE NEWS: CA Lawmaker Proposes Police Reform Bill As Jury Deliberates Verdict In Trial Over George Floyd Killing
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