For the most part, the internet is a mobile-experience. In fact, according to the 2017 mobile usage report from comScore, 57 percent of our time surfing the web is done on a mobile device. If you’re unsure whether or not your company website is mobile-friendly, you should drop what you’re doing and check it out immediately. You could be losing sales without even realizing it. Here are a few tips to get you started if your site is not mobile-friendly or needs some brushing up.

Don’t make a second site

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It would be counterproductive, as well as a bit confusing for your company to have two separate websites, one for desktop and one for mobile. Aside from the fact that Google despises duplicate content, it’s easy to optimize a desktop site for mobile viewing. In fact, most site platforms, such as Wix, Squarespace and Tumblr, have a mobile option that will optimize the site for you.

Pay attention to font size and button size

If most of your users are viewing your site on a mobile device, then you need to have a font size of at least fourteen points. Any buttons you also may have should appear larger as well. The last thing you need is a frustrated user who can’t read your site text or figure out where to click.

Don’t exclude anyone

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If your site looks amazing on an iPhone, that’s great. However, it’s important to make sure it appears the same way on a tablet, Android, Kindle, etc. If not, your alienated customers may look to a competitor site to buy their products or services.

Use high-resolution images

Aesthetics are the base of every business. Unclear and poorly cropped images make a website look cheap and unprofessional. If your site is ugly, regardless of what your selling or providing, your customers will probably search elsewhere to find a chicer, less distorted site to get their retail fix.

Overall, your mobile strategy should focus on increasing traffic in an effective and aesthetically pleasing way. If your site isn’t mobile-friendly, then you’re losing customers. Don’t hesitate to to contact a designer for more information or help on making a responsive website that works for mobile use.


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This article was written by Tabitha Shiflett for Small Business Pulse