LOS ANGELES (CBS SF) — Los Angeles rapper and songwriter Nipsey Hussle was fatally shot and two others were injured outside of a clothing store in Los Angeles on Sunday afternoon, authorities said.

TMZ initially reported that the 33-year-old rapper, whose real name is Ermias Davidson Asghedom, was shot outside of The Marathon Clothing Company, his own clothing store in the Hyde Park neighborhood, south of Crenshaw, around 3:20 p.m.

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Masses of people instantly took to social media to pay homage to the slain rapper as soon as news of the shooting surfaced, including Warriors guard Stephen Curry and Vallejo Grammy-winner H.E.R.

Legendary Bay Area rapper E-40 also shared a picture with Asghedom.

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Asghedom’s 2018 album “Victory Lap” was nominated for a Grammy in 2019 for Best Rap Album. He is survived by two children and his girlfriend Lauren London, who is an actress, model and TV personality.

Shortly before he died, Asghedom posted a tweet saying, “Having strong enemies is a blessing.”

Los Angeles mayor Eric Garcetti confirmed Asghedom’s death late Sunday evening.

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“L.A. is hurt deeply each time a young life is lost to senseless gun violence,” he said. Our hearts are with the loved ones of Nipsey Hussle and everyone touched by this awful tragedy … My Crisis Response Team is assisting the families coping with shock and grief.”