SAN FRANCISCO (KPIX 5) — A $25,000 reward was announced Wednesday in a San Francisco cold case murder from 2016.

On Oct. 7, 2016, Keron Lamotte was shot and killed as he was watching an artist paint a mural on a building on Plymouth Ave. and Broad St. in the city’s Oceanview neighborhood.

READ MORE: Pelosi Expects House to Pass Infrastructure Bill This Week

Lamotte’s mother Pecola Jones commissioned a billboard announcing the reward, which was unveiled Wenesday on a building on the 1300 block of Ocean Ave., several blocks north of the scene.

A billboard on the 1300 block of Ocean Ave. in San Francisco advertises a reward for information in the 2016 killing of Keron Lamotte. (SFPD)

Jones held a news conference in front of the Ingleside Presbyterian Church on Ocean Ave. to publicize the billboard and urged witnesses to come forward.

READ MORE: Improving Weather Conditions Allow Crews to Increase Containment of Fawn Fire to 35 %

Anyone with information can also send in anonymous tips over the phone to (415) 575-4444 or via text to TIP411.


MORE NEWS: Teen Driver Injured in Solo Crash Near San Gregorio