RUSSIAN RIVER (BCN/CBS SF) – Officials with Sonoma County announced on Tuesday the launch of the Russian River Revitalization project this summer, aimed at improving the river’s health in spite of recent wildfires and ongoing drought conditions.

The project is being carried out via a collaboration with Russian River Confluence, a collation of more than 22 organizations, and will engage businesses, residents and visitors in stewardship of the river — a critical natural resource in western Sonoma County.

READ MORE: Significant Storms Coming To Drought-Parched Northern California; Fire Season May Be Ending

The project will also identify solutions to the environmental challenges threatening the river, country officials said.

“This project is long overdue,” Sonoma County Supervisor Lynda Hopkins said in a statement. “Floods, fires and now the drought have caused enormous challenges to our local businesses and the health of our river. Sonoma County is determined to provide all the support possible to support the vitality of this delicate resource.”

READ MORE: COVID: Low Turnout For Booster Shots Has Santa Clara County Officials Concerned

County officials have also tapped Healdsburg-based agency Catch Creative to help develop the campaign to inspire stewardship and engagement.

County officials said stakeholder meetings will be announced in the coming months for research and input from residents.

MORE NEWS: Theranos Trial: Former Product Manager Says How Failures Were Hidden During Demos

© Copyright 2021 CBS Broadcasting Inc. and Bay City News Service. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.