New Ad Technology Begs Question: Is Big Brother Selling You Out?With today's billboards, you can literally be a target on the road. CBS 2's Dorothy Tucker reports.
Facebook Posts Strong Earnings As Mobile Ad Sales SurgeFacebook reported stronger-than-expected results for its first quarter, helped by a growing number of users and higher advertising revenue.
New Smart Billboards Can 'See' You And Tell Advertisers Who Drives ByClear Channel Outdoor America has launched Radar, a new way for billboards to see who is driving by and deliver that data to advertisers.
Netflix Could Be Saving Users From 130 Hours Of Commercials Per YearIf you’re a Netflix user, it could be saving you from nearly a week’s worth of commercials a year.
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Instagram Will Look A Lot More Like Facebook, More AdsInstagram rolled out plans for the next phase of the company's advertising strategy Tuesday.
Yahoo Scores Streaming Touchdown With Deal To Air NFL's London GameThe Sunnyvale firm will livestream the Buffalo Bills-Jacksonville Jaguars game on October 25th free to users worldwide, making money on the advertising.
YouTube's New Kids Mobile App Criticized Over Ads Featuring Children's ProductsThe new YouTube Kids mobile app targets young children with unfair and deceptive advertising and should be investigated, a group of consumer advocates told the Federal Trade Commission in a letter Tuesday.
Google’s YouTube Kids App Accused Of Targeting Children With Ads; Consumer Groups File ClaimGoogle launched YouTube Kids, their kid-friendly app, in February to much fanfare, but consumer and child advocacy groups are now filing a complaint against the app with the Federal Trade Commission, claiming they illegally target kids with ads.
Facebook Stock Expected To Keep Soaring On Ad Revenue GrowthWall Street analysts becoming big believers in Facebook's future revenue potential
Sign-Spinning Advertisers Attracting So Much Attention They're Nearly Causing CrashesA California man's sign-spinning advertising business is attracting lots of attention.
Facebook Earnings Soar As Mobile Ad Revenue Steadily Increases; Shares Climb After-HoursFacebook is on a roll. The world's largest online social network posted sharply higher earnings on Wednesday as revenue from mobile advertising continued to grow, and more people used it, more often.
Google Bans Ads From Sex Themed Websites On AdWords ServiceThe search giant previously had restrictions on such content being advertised on the AdWords service, but not a full ban.
Larry Magid: Does Social Media Influence Consumer’s Purchases?According to a Gallup study, 62 percent of Americans don’t feel influenced at all by social media when it comes to their shopping and purchasing habits.
Car Dashes May Be Next Frontier In Targeted AdvertisingLocation based ads are popping up in dashboards across the country, and location is just the beginning of the trend. Advertisers are targeting consumers by their vehicle type, the music they listen to, and anything else they may do with their dash.