Smart From The Start: 3 Ways To Properly Establish Your Business When CrowdfundingWhat are the PR implications of crowdfunding? Be prepared by creating a strong public relations strategy out of the gate.
5 Ways To Encompass All Aspects Of a Successful Business Marketing CampaignIsabelli Media Relations CEO and founder Janet Isabelli Wilkerson creates client relations by resonating emotionally with customers.
Relationship Building: Entrepreneur Connects Socially & Culturally Tailoring Sales PitchesPsi Bands CEO Romy Taormina uses a mix of do-it-yourself public relations and targeted marketing to drive sales.
Apple, Uber Rumored To Be Interested In Hiring Former White House Press Secretary Jay CarneyA former White House Press Secretary may be in line for public relations positions at a few of the Bay Area’s big tech companies.
PG&E Public Relations Response Amid Felony Charges In San Bruno Explosion Is To Cut Out JournalistsWhile PG&E has been claiming it is being accountable for the San Bruno pipeline accident that killed eight people and resulted in federal felony charges being filed against the corporation Monday, the company's executives have yet to face the media, instead choosing to distribute "video news releases" of edited sound bites for the media to use, in addition to purchasing television advertising.
National Park Spurs Soledad To Re-brand Itself 'Gateway To The Pinnacles'Soledad has hired a San Jose public relations firm to help re-brand the town as the "Gateway to the Pinnacles."
California High Speed Rail Consultant Fees QuestionedThe California High Speed Rail Authority has spent over $12 million in consultant fees since 2009.
Facebook-Google Rivalry Intensifies With PR FiascoFacebook's attempt to plant stories harshly criticizing Google’s privacy practices has backfired.