SAN FRANCISCO (KCBS) — For the first time, a mobile food truck is in the Zagat restaurant guide for the Bay Area.
In a survey of 10,000 people, El Tonayense – parked daily outside the Best Buy on Harrison Street at 13th in San Francisco – ranked number one in Zagat’s 2011 Best Bang for Your Buck category.
“People are choosing a quality meal out of a truck, versus a typical fast food joint because the value is definitely a nice niche to be in,” said Ken Lo, a regular, who also owns a sushi restaurant in the Marina District.
“Everyone is looking for value these days, and here you get a quality meal for the price, and you don’t have to sit down,” said Lo.
The El Tonayense tacos are $1.75, and the burritos are $6. Lo says he considers El Tonayense’s husband and wife owners pioneers of the growing food truck trend.
“As opposed to opening a $500,000 restaurant, these chefs can start a taco truck for a fraction of the cost, and still offer the kind of quality cuisine you can get at a neighborhood restaurant,” said Lo.
(© 2010 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)