San Francisco Taco Truck Earns Zagat Accolades

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Customers line up at the El Tonayense taco truck on Harrison and 13th St. in San Francisco. (Dan Lu)

Customers line up at the El Tonayense taco truck on Harrison and 13th St. in San Francisco. (Dan Lu)

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SAN FRANCISCO (KCBS) — For the first time, a mobile food truck is in the Zagat restaurant guide for the Bay Area.

In a survey of 10,000 people, El Tonayense – parked daily outside the Best Buy on Harrison Street at 13th in San Francisco – ranked number one in Zagat’s 2011 Best Bang for Your Buck category.

“People are choosing a quality meal out of a truck, versus a typical fast food joint because the value is definitely a nice niche to be in,” said Ken Lo, a regular, who also owns a sushi restaurant in the Marina District.

“Everyone is looking for value these days, and here you get a quality meal for the price, and you don’t have to sit down,” said Lo.

The El Tonayense tacos are $1.75, and the burritos are $6. Lo says he considers El Tonayense’s husband and wife owners pioneers of the growing food truck trend.

“As opposed to opening a $500,000 restaurant, these chefs can start a taco truck for a fraction of the cost, and still offer the kind of quality cuisine you can get at a neighborhood restaurant,” said Lo.

(© 2010 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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