A sign outside Netflix headquarters in Los Gatos. (AP)
Reporting Mike Colgan
SAN JOSE (KCBS) — According to a new study, it’s a myth that people won’t pay for online content.
Pew Internet says a survey of 750 Internet users found that 65 percent said they’ve paid for online content.
KCBS’ Mike Colgan Reports:
Silicon Valley Internet Users Willing To Pay For Play
“I will buy content for enjoyment, like music, or for insight, like Morningstar,” said one Silicon Valley man. “I’ll also use it if I find valuable research, like on Morningstar or the Wall Street Journal.”
One third of those surveyed said they were willing to pay for digital music and software.
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