Business

Silicon Valley Internet Users Willing To Pay For Play

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Netflix headquarters

A sign outside Netflix headquarters in Los Gatos. (AP)

MikeColgan20100909_KCBS_0410r Mike Colgan
Mike Colgan, who has worked in Bay Area radio for more than 40 year...
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SAN JOSE (KCBS) — According to a new study, it’s a myth that people won’t pay for online content.

Pew Internet says a survey of 750 Internet users found that 65 percent said they’ve paid for online content.

KCBS’ Mike Colgan Reports:

“I will buy content for enjoyment, like music, or for insight, like Morningstar,” said one Silicon Valley man. “I’ll also use it if I find valuable research, like on Morningstar or the Wall Street Journal.”

One third of those surveyed said they were willing to pay for digital music and software.

(© 2010 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed)

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