Bay Area Lawmaker Seeks More Privacy Protections For Consumers

PALO ALTO (KCBS) – California consumers could soon be afforded more privacy protection. Sen. Joe Simitian, D-Palo Alto, has authored a bill that would strengthen notification requirements.

KCBS’ Mike Colgan Reports:

“It turns out that probably something like 25 percent of the notices that go out really aren’t terribly helpful to consumers. This is one of those times when ignorance is not bliss. You need to know what happened, when it happened, and what are the steps you can take to protect yourself. That’s what this new law would require,” he explained.

Simitian, who authored a 2002 data breach law, called this the next logical step.

“When somebody loses your information, they’re obliged to tell you what happened. This next step is to make sure that when they tell you what happened, they tell you that in a way that’s really useful to you and to every consumer so that you can protect yourself after breaches have occurred.”

(© 2011 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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