CONCORD (KCBS) – The Mt. Diablo Unified School District which is facing an $11 million deficit next year is getting some help from more than a dozen Concord car dealerships.

A deal has been worked out where the dealers will donate a percentage of car sales from President’s Day weekend to the cash-strapped school district.

John Montagh, Concord’s Redevelopment and Housing Manager, said sports programs and the Mt. Diablo Music Education Foundation, which has suffered from significantly reduced funding, could benefit from the sale.

KCBS’ Dave Padilla Reports:

“14 dealers in Concord and the city decided that would be a good idea and are focusing on the President’s Day weekend,” said Montagh.

Foundation President Joan Miller welcomes any fundraiser that doesn’t require her to bake cookies.

“This year, because we didn’t raise enough, we needed about $1 million, and we have about $110,000,” Miller said.

To see all participating dealers, go to

(© 2011 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

Comments (2)
  1. Lee White says:

    As Ann Notarangelo pointed out in her story, we don’t even know how much money will go to the schools. Even if it’s a good amount, the car buyer won’t be able to take the tax deduction. The car dealers will. This whole school fundraising aspect was likely dreamed up to make this misuse of taxpayer funds palatable to the public. The car dealers put the Concord City Council in office. Now, the Concord City Council is paying back the car dealers by giving them money to advertise a car sale. Had the city waited until the quarter-cent sales tax approved by voters last November took effect in April, it would have generated more revenue. This whole thing stinks to high heaven. I’ll never buy a car in Concord unless the city is willing to tell the public how much tax revenue this corporate welfare handout generated. Mark my word: That’ll never happen.

  2. JIm says:

    I guess it will help make some money, but marketing through schools is a very dangerous idea.

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