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ConsumerWatch: San Bruno Jewelry Company Bringing Back Home Parties

SAN BRUNO (CBS) – While the economy continues to make a slow recovery, women are finding creative ways to get ahead. According to the Direct Selling Association, more then 16 million Americans most being women participate in home party sales.

But there’s a new local company that’s giving women the tools to start their own business. Stella & Dot, a San Bruno jewelry company, provides women with marketing, web design and a jewelry kit to get started.

Former stay at home mom Vickie Berkowitz said she never imagined getting into the business. But after having her first jewelry party, Berkowitz said she signed up. For every party Berkowitz has, she earns a 30 percent commission on total sales.

According to founder Jessica Herrin, it’s a low risk investment. In fact, Herrin adds a stylist can make anywhere from $1000 a month to $375,000 a year. There are no requirements or quotas said Herrin. Still marketing consultant Karen Auguste adds this type of business may not be for everyone. Auguste adds most women have to be social and willing to book many parties regularly.

  • Amber Silva

    I love this company!! It has changed my life tremendoously. I love that I live in the Bay Area and am so close to the home office!! Stella and Dot gives me that excitement in a job that I’ve always dreamed of!

  • Natalie Guilbert

    I love Stella & Dot too! I’ve only been a stylist for a short time but it’s changed my life. Visit my Facebook fan page or my Stella & Dot site for more information about parties in the Palo Alto area

  • Jennifer

    Thanks, Amber!
    I, too, have found a perfect opportunity with S&D! I always get compliments on the jewelry and shopping is such a social thing!

  • Bevin

    I have been a stylist for less than two months and I have to say, everyone simply loves Stella & Dot! The jewelry truly does sell itself, so you don’t have to feel like you are pushing a product you don’t believe in. This is ABSOLUTELY the best flexible opportunity out there for moms aside from be a nurse, teacher, realtor, etc where continuing education is a must! My life as a stylist has become so much richer in two months, I cannot imagine what these next few years will bring! This truly is an amazing company and it is thrilling to witness and be apart of!
    Thank you Jessica Herrin for your brilliance and amazing VISION!!!!

  • NRA Life Member

    Is this what we’ve come to? Infomercials on CBS5?

  • shaina Haller

    We are so lucky to have Jessica as our leader and we are so lucky to work for a company that cares so much about others. I feel like this is an opportunity of my lifetime and the best job I have ever had!!

    • Kathleen Gallagher

      Shaina is my sponsor and watching her success on facebook is what inspired me to join Stella & Dot. This is a great company to work for and the jewelry is amazing!

  • ruthe woods

    awesome job Vickie! and baby, you ain’t seen nothing yet!! i’m so proud to be a part of this revolutionary company!

  • Elaine Shanahan

    I am so proud to be part of this fabulous and phenomenal company. Stella & Dot rocks!

  • Rita Riemer

    I can honestly say that I LOVE MY JOB! It is fun and exciting and I get to wear the goods all the time. You get what you put into it and the rewards are so worth it. If you are interested in joining my team please send me a message. I can not say enough good things about how incredible Stella & Dot is. Come see for yourself!

  • Donna

    Great piece except for the commentary at the end…”Experts say if you want to make a living from these parties expect to host them almost every day.” The goal is 4-6 trunk shows/month. Anyone making six figures doing this has a team of people they’ve sponsored, which is where the majority of their income is derived.

    This social selling/direct marketing model has at its core the ability to build a team and earn income by coaching that team the same way a sales manager might, so it would be difficult to do more than 8 trunk shows a month. They only need to do 3 or 4.

    I’ve sponsored 3 people in the 3 months since I started my Stella & Dot business, and I’ll be sponsoring 2 more in the next 2 weeks. I absolutely love this company and the opportunity it provides…nothing can compare…we are in a league of our own!

    The comment about having to be “on” all the time also seemed unfair. Most professionals that interact with the public (teachers, doctors, bankers, lawyers, CPAs) have to be “on” don’t they?

  • Doris Munoz

    Ive been a Stella Dot stylist for one year, and I love it. The jewelry is so beautiful, top quality, handmade sterling silver or vermeil gold plating. The Spring 2011 collection is gorgeous, it practically sells itself. Here’s a preview

  • Normita

    It seems everyone is so happy. Thanks to CBS5.

  • San Bruno Jewelry Company Bringing Back Home Parties « The Style File

    […] This post is originally from CBS San Francisco Consumer Watch, February 23, 2011. Read it HERE. […]

  • Lisa Cusson

    I joined this company more for the comraderie and positivity than I did for the income. It starts at the top with Jessica and filters down to each individual stylist. The jewelry is beautiful and consists of both classic pieces and on trend styles so there is truly something for everyone. What’s not to love. Thank you Jessica and thank you fellow stylists for always being positive.

  • mrs edidi-lawal

    pls ow can i be a business partner i want to be sellin bruno jewelries tanx

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