ConsumerWatch: San Bruno Jewelry Company Bringing Back Home Parties

SAN BRUNO (CBS) – While the economy continues to make a slow recovery, women are finding creative ways to get ahead. According to the Direct Selling Association, more then 16 million Americans most being women participate in home party sales.

But there’s a new local company that’s giving women the tools to start their own business. Stella & Dot, a San Bruno jewelry company, provides women with marketing, web design and a jewelry kit to get started.

Former stay at home mom Vickie Berkowitz said she never imagined getting into the business. But after having her first jewelry party, Berkowitz said she signed up. For every party Berkowitz has, she earns a 30 percent commission on total sales.

According to founder Jessica Herrin, it’s a low risk investment. In fact, Herrin adds a stylist can make anywhere from $1000 a month to $375,000 a year. There are no requirements or quotas said Herrin. Still marketing consultant Karen Auguste adds this type of business may not be for everyone. Auguste adds most women have to be social and willing to book many parties regularly.


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