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Coca-Cola Sign On San Francisco House Falls Flat With Neighbors

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coca cola sign, san francisco home

Vintage Coca-Cola ad painted on home at 601 Tompkins Ave. in San Francisco. (www.Bernalwood.Wordpress.com)

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SAN FRANCISCO (AP) — A vintage Coca Cola sign decorating the side of a San Francisco house is falling flat with some residents.

City officials said the painted sign in the Bernal Heights neighborhood violates anti-billboard laws and must come down.

That’s not the only offensive thing about Richard Modolo’s sign. Some residents also want it removed, saying it promotes obesity by advertising a sugary drink.

Supporters of the sign, which may date back to the 1930s, argue that it’s a relic from the neighborhood’s working-class past.

Supervisor David Campos, who represents the neighborhood, is weighing both sides and will decide whether to introduce legislation to keep the sign.

Meanwhile, Modolo has been told by the city that he could face a daily fine of $100 until the sign is gone.

(© 2011 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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