Tech Report: Apple Will Unveil iCloud in San Francisco

SAN FRANCISCO (KCBS) — Apple is set to debut its iCloud service Monday at the company’s annual Worldwide Developers Conference in San Francisco.

KCBS Technology Analyst Larry Magid, who will be in attendance at the conference, said the service will store digital music in “the cloud” for the internet, but admits it isn’t clear if it will handle video and movies.

Magid briefly spoke about some of iCloud’s features and how it will function.

“You won’t have to upload it yourself. You’re just going to sort of prove you own it either by having the machine scan it or maybe check your iTunes bill of sale,” he said.

The tech expert added that, one way or another, the music will just be there for you, which differs from the way Amazon and Google are handling their cloud music services.

KCBS Technology Analyst Larry Magid Comments:

Magid hopes that the music will be able to play without a Wi-Fi or 3G connection by just downloading it onto a device such as an iPod Touch with internet access, or a PC or Mac.

He also attributes a rumor to the L.A. Times that Apple will charge $25 a year going forward for the service and that this is an obvious revenue opportunity for the company. Magid said the program will likely be optimized for Apple products — which will be another factor keeping them the dominant music service over Amazon and Google.

“75 percent of digital music is bought through Apple. They have to innovate to make sure that they have the best service out there,” said Magid.

According to Magid, Apple has the financial power to secure relationships with music publishers and labels, whereas Google was initially unable to do so for their service.

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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  • James Donald

    Never will I trust all my stuff to the Cloud. Hackers today had to find me, bust through my 2 firewalls before they even got to my computer. By going cloud you are doing nothing but packing up all your assets and virtually handing it off to hackers. Here you go, Here’s all my information in one spot multiplied millions of users possible.

    Same scenario when we start diving into the NFC chip supposedly coming out soon with Google Android. Big Brother Google, thinks I’m going to stick all my credit card numbers, special pin, date, name, etc on my cell phone the most hackable product on the planet. Anything to do with GOOGLE is not secure. Don’t believe me? Ask, The CHINESE, who found their security holes in GMAIL. Simple mail program they couldn’t even secure and you expect me to bring finances over to GOOGLE Wallet. I don’t think so and I won’t feel sorry to all those that end up with Identity Theft & Money Theft!

    Unfortunately, no company has the proof of secure applications other than PayPal. I’ve had my account since 2001 and had absolutely zero issues, zero problems and just painless secure processing.

    To all my consumers out there, pay attention to the Online Transaction world as new companies are starting to jump into mobile payments arena. I would say these days if its not PayPal don’t process it online.

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