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California Earthquake Officials Change Preparedness Delivery Tactic

SAN JOSE (KCBS) – Earthquake preparedness officials in California are trying to shake things up and they’re making a radical change in their message and how its delivered.

Seismic safety officials are now turning to social media to get their message heard.

They’ve launched the Totally Unprepared campaign, which centers around short web-based video clips.

KCBS’ Mike Colgan:

Kelly Huston with the California Emergency Management Agency said her organization is trying to use a little humor to get the message across.

“Instead of the old way of essentially scaring people by telling them we’re going to have the next big one and here’s what’s going to happen, it’s going to be horrible; we’re finding that people aren’t necessarily responding to that,” said Huston.

“What this is, is a more tongue-and-cheek way of looking at preparedness and putting it in more sort of common terms that if there is an earthquake, even if it’s a moderate earthquake, you could be subject to damages in your home.”

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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