By Larry Magid

SAN FRANCISCO (KCBS) – Some users of the digital music service Spotify are upset that they will need a Facebook account to use the online music site.

KCBS Technology Analyst Larry Magid said the partnership with Facebook should simplify things for Spotify.

“It simplifies their record keeping. They don’t have to maintain an entire log-in system. All they have to do is use Facebook’s,” he said. “There are probably some other things they get out of it as well in terms of integration with Facebook, the type of information they get. But most important for Spotify is that they hope users will share information, which should spread the word.”

KCBS Technology Analyst Larry Magid:

Magid said that the move is expected to be a boon for business.

“It greatly increases their visibility and sharing, which is good for their business,” Magid said.

He said that there is a lot in it for Facebook as well, making it more of a hub to log into a number of different websites and apps.

You can hear Larry Magid’s Tech Report Monday through Friday at 3:50pm on KCBS All News 740AM and 106.9FM.

(Copyright 2011 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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