CUPERTINO (CBS SF) – Cupertino-based Apple is in talks with Hollywood studios about offering its new iCloud services for movies. That would allow people to buy movies on iTunes and then watch them on any Apple-made device without needing to transfer or save files. That’s according to two people familiar with the situation who spoke on condition of anonymity because talks are ongoing and Apple has not finalized agreements with all of them.

Movies were a big omission from the system Apple launched on Wednesday. In a free update to its iOS mobile operating system, the update allows for music, books and apps bought through iTunes to be automatically synced on multiple Apple devices without the need for a physical connection.

READ MORE: Apple CEO Jobs Emerges To Announce iCloud Music Service

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