SAN FRANCISCO (KCBS) – Amazon has launched a digital library for Kindle users in which customers can check out free e-books, but with a catch.
CNET Editor-at-Large Brian Cooley said the library is only for Amazon Prime members.
“This is becoming a key differentiator between Amazon and Apple. The Prime membership used to get you free shipping in two day form for most of your purchases. Then they added free streaming of a bunch of movies. Now, they’re adding free books you can use in the Kindle format,” said Cooley. “This is their way of building a “home-brew” iTunes and it’s their way of bolstering the Kindle Fire.”
CNET Editor-at-Large Brian Cooley:
The Kindle Owners’ Lending Library will allow Prime members to check out up to one e-book a month for free with no due date.
Cooley said this is just the beginning of the competition for tablet users, as Barnes and Noble is also set to launch a new version of the Nook.
But he cautions that the devices are all very different and competing for separate audiences than the iPad from Apple.
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