SAN JOSE (KCBS) – On January 1st, one of the toughest plastic bag bans in the country went into effect in San Jose. While some shoppers are complaining about the new rules, others see a business opportunity.

Single-use plastic bags are now illegal in San Jose, except at restaurants and nonprofits.

“I saw it as an opportunity to use it as a creative way of doing what they call guerilla marketing,” said Mike Aguilera, a businessman who is now selling ad space on reusable bags to local businesses. The establishments pass the bags out to customers for free.

“It’s a good size bag,” said Aguilera. “It’s about 16 inches wide and 15 inches long, so it has a good imprint size on there.”

KCBS’ Matt Bigler Reports:

Grocery chains are also promoting reusable bags.

“We have a nice array of reusable bags in our store at all price points,” said Alicia Rockwell, a spokesperson for Lucky Supermarkets.

The bags at Lucky vary from 10 cents for a paper bag, to $2 for a reusable bag.

The plastic bag ban applies to all of the city’s more than 5,000 retailers.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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