Tech Report: Nike Rolls Out New Wireless Workout Sneakers

(KCBS) – Nike is introducing a new set of high-tech sneakers that will help consumers keep track of their workouts better.

KCBS Technology Analyst Larry Magid said the new shoes, which will have pressure sensors on them, will track the movements of the person wearing them.

“It will wirelessly transmit the information to their phones so a person can measure the height that you jump and the speed you’re moving,” said Magid. “I’m not sure how it does it but Nike says the sensors can measure how hard you’re playing. The idea is to motivate you and track your progress.”

KCBS Technology Analyst Larry Magid:

Magid said this is not a new concept as companies have been doing this for years with runners.

He said these types of products are a great way for people who are looking to get in shape to motivate themselves.

“Getting this kind of feedback can be helpful and it can also be helpful to compete and interact with friends because you get good feedback,” said Magid.

The new pressure sensor-enabled shoes will be part of Nike’s Lunarlon collection and are expected to be made available this summer.

You can hear Larry Magid’s Tech Report Monday through Friday at 3:50pm on KCBS All News 740AM and 106.9FM.

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