SAN FRANCISCO (CBS 5) — Wedding planners and party planners have grown in popularity in recent years. A new trend has also emerged, baby planners helping out expectant mothers through pregnancy.

Amy Mollison is just months away from having her first baby and she is certainly overwhelmed. “As soon as you share the good news, you are inundated with emails and phone calls and text messages with people giving you advice about what you should eat and what you shouldn’t eat,” Mollison said.

Someone told Mollison about using a baby planner that could guide her through her pregnancy. The planner would give advice on everything from registry and baby-proofing to breast feeding.

Emily Schaffer is a certified baby planner. She’s worked with newborns for over 18 years but is now devoting her time to baby planning, a niche market that’s popped up over the past three years. “It’s very much becoming a necessity,” said Schaffer.

Working moms such as Mollison have less time to properly plan for the big event so they’re turning to planners like Schaffer.

Planners offer personalized plans to fit lifestyle, needs and budget. But expectant mothers should check to see the planners are certified. Consultations are about $95 and customized packages can run from $500 to $2,500.
(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

Comments (3)
  1. BayAreaMom says:

    Unfortunately baby planners continue to be misunderstood. The role is not to replace the job of a parent or even make decisions for a parent. Many families today live far away from extended family and close friends. Additionally most parents are strapped for time and left in the dark about all their options. Baby planners tailor their services to suit their clients specific needs, lifestyle and preferences and help them to determine the types of resources, services and products that will be essential for them to utilize on their journey towards parenthood and beyond. Baby planners are also concerned with educating their clients. By introducing their clients to a variety of options on pre-conception, pregnancy, post-partum and parenting topics, baby planners empower their clients to make informed and educated decisions. Baby planners may introduce their clients to various options regarding birthing, feeding, sleeping, health, fitness, nutrition, eco-friendly living, safety, post-partum support, budgeting, baby gear and more. Baby Planners are not for everybody, in the same way a personal trainer, life coach, or nutritionist is not for everybody. To have a new and optional service on the market that provides support, resources, and education is invaluable.

  2. Kristen says:

    Very well said, BayAreaMom. I do understand that hiring a baby planner is not for everyone but I do not understand why people think it is just a negative thing. A baby planner is there to teach new parents… not take away their experience!

  3. BayAreaMom says:

    Thank you, Kristin 🙂

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