So.cl is not being branded as a competitor to Facebook. In fact, the website focuses more on interests than friends.
KCBS Technology Analyst Larry Magid:
Termed by Microsoft as “an experimental research product focused on the future of social experiences,” So.cl users can log in to the network using their Facebook or Windows Live account and are then presented with a variety of topics of interests.
Once users find the topics they are looking for, they can form relationships around those interests.
The site is also closely tied into the Bing search engine, so users can share what they search, although there is a big disclosure about this in terms of possible privacy issues.
You can hear Larry Magid’s Tech Report Monday through Friday at 3:50pm on KCBS All News 740AM and 106.9FM.
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