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Oakland-Based Adding To Online Offerings

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OAKLAND (CBS/AP) – The parent company of has said it has agreed to buy The About Group from The New York Times Co. for $300 million in cash.

Barry Diller’s IAC/InterActiveCorp, which also operates the dating site, announced the deal late Sunday. provides information on a wide variety of topics and also operates and Content is written by paid experts known as guides.

IAC said the addition of will help’s offering’s stand out and more authoritative, while’s search technology will help direct more users toward and boost its profits.

The Times purchased in 2005 for about $410 million. has suffered in the past year because of a change in the way Google handles search results. That change made content harder to find.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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