kpix-7-2013-masthead kcbs 7-2013-masthead

Can ‘FarmVille 2′ Save Struggling Zynga?

View Comments
Zynga

The Zynga logo is displayed on the front of the company’s former headquarters in San Francisco. (Justin Sullivan/Getty Images)

SAN FRANCISCO (CBS/AP) – San Francisco online games company Zynga is releasing a sequel to its 2009 hit, “FarmVille.”

It’s a total makeover for the simplistic, addictive, but oft-derided online diversion. It now has lush 3-D graphics instead of the old two-dimensional figures.

The game has another dimension, too. Players can interact with cute cartoon animals instead of simply “harvesting” them with endless clicks to obtain coins, as in the original “FarmVille.”

A lot is riding on “FarmVille 2.”

“FarmVille” became a household name and helped propel Zynga to the forefront of Facebook game makers. But investors are now questioning the company’s long-term viability. Its stock is down some 70 percent since its December initial public offering. Zynga faces some of the same challenges in the mobile world as Facebook, where most people play Zynga’s games.

(Copyright 2012 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

 

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 53,934 other followers