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Consumer

Apple Fires Exec Behind Apple Maps

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Apple Senior VP of iPhone Software Scott Forstall demonstrates the new map application featured on iOS 6 during the keynote address during the 2012 Apple WWDC keynote address at the Moscone Center on June 11, 2012. (Justin Sullivan/Getty Images)

Apple Senior VP of iPhone Software Scott Forstall demonstrates the map application featured on iOS 6 during the keynote address during the 2012 Apple WWDC keynote address at the Moscone Center on June 11, 2012. (Justin Sullivan/Getty Images)

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CUPERTINO (CBS SF) — Apple has reportedly fired the executive behind the ill-fated Apple Maps.

Bloomberg News reported that Apple executive Richard Williamson was fired by new Senior Vice President Eddy Cue.

Critics have blasted the new map software for being unreliable and lacking public transit directions, comparing it unfavorably to the Google Maps application it replaced on the newest version of the Apple mobile operating system.

Cue is reportedly seeking outside advice from mapping-technology experts and getting help from digital maps provider TomTom to fix landmark and navigation data it shares with Apple, according to Bloomberg News.

Apple had no comment on the reported firing. In September, Apple CEO Tim Cook issued an apology for the glitches in the maps application. “We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make maps better,” Cook said in the statement issued at the time.

Last month, the head of Apple’s mobile software development group, Scott Forstall, was asked to resign after refusing to sign a letter apologizing for the app’s flaws.

(Copyright 2012 by CBS San Francisco. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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