Tech Report: Pinterest Gets A Facelift

SAN FRANCISCO (KCBS) — Pinterest is revamping its website and KCBS Technology Analyst Larry Magid says the move not only helps its users, but also businesses that have a presence on the site.

At first glance it appears the graphics are bigger and easier to find, which follows a trend Facebook has also employed on its site. Larger graphics appear bolder and keeps people online longer. Obviously that’s part of their goal and it helps their advertisers. They’ve also built an analytics tool that also caters to advertisers.

They’re trying to make it easier to find what other people have posted before. For example, if the CEO of a company had posted something, you would be able to find his or her other posts. So the revamp makes it easier on consumers as well as businesses.

It does seem their strength has been their simplicity. It’s just a pin board, but if you start making too many changes, you loose that aesthetic. Thus far, the changes look fairly positive and do not add too much confusion.

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