SAN FRANCISCO (KCBS) — Just how popular is Google? An internet monitoring firm says the site now accounts for more web traffic in North America than Facebook, Twitter and Netflix combined.
That’s nearly 25 percent of all net traffic. Frankly what astonishes me here is how much bandwidth Google is using in this case. Video uses an enormous amount of bandwidth (of course Google owns YouTube) and then factor in the enormous amount of mobile traffic going through their servers with every Android device.
Think about all the advertising networks that Google is affiliated with or owns; that makes a huge impact too.
The last time this survey was taken, Google accounted for roughly six percent, so it’s a significant jump. Even game consoles (although Google doesn’t have it’s own) are caching data.
It’s no wonder they spend about $1 billion a quarter in infrastructure improvements. They’re laying fiber in Kansas City; here in Mountain View, where I live, they have Wi-Fi, so they have a huge footprint.