Larry Magid: Sony Looks To Improve Smartphone Pictures

SAN FRANCISCO (KCBS) – Sony is looking to help people improve the quality of the pictures they take with their smartphones.

At IFA 2013 in Berlin, the largest consumer electronics tradeshow in Europe, Sony unveiled the long-rumored Cybershot QX10 and QX100. They each come with a spring clip that attaches to the back of the camera and grips onto a smartphone.

The lenses can be paired with smartphones through Wi-Fi or NFC (Near Field Communication).

Images taken with the devices will be recorded on both the camera lens (which accepts either a Micro SD card or Micro Memory Stick) and on a consumer’s phone.

The devices each have different specs and can be used not just while attached to a smartphone, but also independent of any other device. Basically, it has all the main parts of a point-and-shoot camera, except for a display, most physical controls and a flash.

Each lens has its own battery and memory slot, charging is done through Micro-USB and there is also a tripod mount on the bottom.

The QX100 will sell for $500, with the QX10 version selling for $250. The devices are expected to be made available to the public later this year.

You can hear Larry Magid’s Tech Report Monday through Friday at 3:50pm on KCBS All News 740AM and 106.9FM.

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