Larry Magid: Sprint CEO Talks About Privacy, Unlimited Data

BERLIN (KCBS) — At the IFA technology show in Berlin, I conducted an on-stage interview with Sprint CEO Dan Hesse. He talked a lot about the issues facing carriers like Sprint, including privacy.

Hesse acknowledged that there are forces that are affecting Sprint, such as the government and the National Security Agency, which could affect customer privacy beyond the wireless carrier’s control.

He also addressed the app ecosystem and how carriers these days don’t have complete control over what’s happening on their platforms.

Apps in the old days had to be approved by carriers and they often charged customers to use the apps. Now smartphone users can go to Google Play or the Apple App Store, and purchase or download one of hundreds of thousands of apps that the wireless networks have no control over. That has an implication on privacy and security.

Sprint is the only major carrier to offer unlimited data. When I asked him about it, Hesse said they will continue to offer unlimited data to current customers, but that it might not be offered to future customers. It suggests that unlimited data could be a thing of the past as far as new customers are concerned.

Interview With Sprint CEO At IFA Technology Show

(Copyright 2013 by CBS San Francisco. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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